Technical SEO
Breadcrumb
A breadcrumb is a secondary navigation element that shows users their current location within a website's hierarchy, typically displayed as a horizontal path such as "Home > Category > Subcategory > Page." Google supports breadcrumb structured data markup (Schema.org BreadcrumbList) which can enhance SERP appearance.
Breadcrumbs can be implemented and validated using Google's Rich Results Test and monitored in Google Search Console's Rich Results report. Screaming Frog can crawl a site to verify that breadcrumb markup is correctly applied across all paginated and category pages.
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Related Terms
Technical SEO
HTML Sitemap
Sitemaps specially designed for users are called HTML sitemaps.
Technical SEO
Internal Links
Hyperlinks that direct users from one page to another within a website are called internal links.
Technical SEO
Schema (Structured Data Markup)
Machine-readable code, typically JSON-LD, that labels a page's entities and relationships so search engines and AI systems can interpret content with high confidence.
Technical SEO
Sitelinks
Refer to hyperlinks beneath the main URL that appear under search results pages.