Technical SEO
Internal Links
Internal links are hyperlinks that connect pages within the same website domain, serving two key purposes: helping users navigate related content and distributing PageRank (link equity) throughout the site. A well-structured internal linking architecture ensures that important pages receive sufficient link equity and can be reached within a few clicks.
Internal link structure is audited using Screaming Frog's internal links report, Ahrefs' Internal Pages report (showing inbound internal links per page), and SEMrush Site Audit. Google Search Console's Links report also shows top internally linked pages, helping identify orphaned pages that lack internal links.
Authority Links
Related Terms
Technical SEO
Breadcrumb
Breadcrumbs are a navigation aid that helps users easily understand the relation between their location on a page and higher-level pages.
Technical SEO
Crawl Depth
The term crawl depth refers to how many pages a search engine's bot will access and index on a site.
Technical SEO
HTML Sitemap
Sitemaps specially designed for users are called HTML sitemaps.
Link Building
Link Juice
Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.