Technical SEO
HTML Sitemap
An HTML sitemap is a webpage that lists all or most of the important pages of a website in a structured, human-readable format, designed primarily to help users navigate a site rather than as a machine-readable instruction for crawlers (unlike XML sitemaps). Large websites use HTML sitemaps as a navigational aid and as a supplementary internal linking mechanism.
HTML sitemaps improve crawl depth for deep pages and provide additional internal link equity. Screaming Frog can identify all internally linked pages from an HTML sitemap, and Google Search Console tracks which sitemap-sourced URLs get indexed. CMS plugins like Yoast SEO can automatically generate both HTML and XML sitemaps.
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Related Terms
Technical SEO
Breadcrumb
Breadcrumbs are a navigation aid that helps users easily understand the relation between their location on a page and higher-level pages.
Technical SEO
Crawl Depth
The term crawl depth refers to how many pages a search engine's bot will access and index on a site.
Technical SEO
Internal Links
Hyperlinks that direct users from one page to another within a website are called internal links.
Technical SEO
Sitemap
Refers to xml extension files that allow bots to examine the website faster and in more detail.