Link Building
Link Juice
Link juice is an informal SEO term referring to the ranking value or authority (PageRank) that is passed from one page to another through hyperlinks. A dofollow link from a high-authority page passes more link juice than one from a low-authority page, while nofollow, sponsored, and UGC-tagged links traditionally pass little or no link juice.
Link juice flow within a website is visualized and analyzed using Ahrefs' "Best by Links" report and Screaming Frog's visualization of internal link equity distribution. SEMrush's Site Audit identifies pages that are leaking link juice through broken links or excessive nofollow internal links.
Authority Links
Related Terms
Link Building
Dofollow Link
When an external link from a website is marked as "dofollow", it means that the origin site passes its authority to the destination site and Google knows about it.
Technical SEO
Internal Links
Hyperlinks that direct users from one page to another within a website are called internal links.
Link Building
Nofollow Tag
Nofollow tag is the href rel tag that gives the signal to the search engine bots to disregard specific links.
Measurement
PageRank
This is a metric developed by Google to measure the importance of website pages.