Link Building
Dofollow Link
A dofollow link is a standard hyperlink without any restricting attributes, allowing search engine bots to follow it and pass PageRank (link equity) from the linking page to the destination page. Dofollow links are the primary currency of link building, as they directly contribute to improving a target page's domain authority and rankings.
The ratio of dofollow to nofollow links in a backlink profile is measured using Ahrefs' Site Explorer, SEMrush's Backlink Analytics, and Moz Link Explorer. Acquiring high-quality dofollow links from authoritative, relevant domains is the primary goal of ethical (white hat) link building campaigns.
Authority Links
Related Terms
Link Building
Anchor Text
Anchor text refers to the hyperlinks that are used to direct users to another page.
Link Building
Backlink
An inbound hyperlink from one website to another — historically the strongest single ranking signal in Google's algorithm, treated as a vote of confidence in the linked page's authority.
Link Building
Link Juice
Link juice is the ranking potential distributed among the relevant pages or websites through hyperlinks.
Link Building
Nofollow Tag
Nofollow tag is the href rel tag that gives the signal to the search engine bots to disregard specific links.