Link Building
Broken Link
A broken link (also known as a dead link) is a hyperlink that points to a page or resource that no longer exists or cannot be reached, typically returning a 404 or 410 HTTP status code. Broken links harm user experience and can negatively impact crawl efficiency and link equity flow.
Broken links are identified using tools such as Screaming Frog, Ahrefs' Site Audit, SEMrush Site Audit, or Moz's Link Explorer. Google Search Console's Coverage report also flags crawl errors caused by broken internal and external links.
Authority Links
Related Terms
Link Building
Backlink
An inbound hyperlink from one website to another — historically the strongest single ranking signal in Google's algorithm, treated as a vote of confidence in the linked page's authority.
Link Building
Disavow File
It is a .txt file that is created to disavow spam backlinks.
Technical SEO
Redirect Chain
Refers to cases where websites are redirected to other sites more than once.
Link Building
Referring Domains
The value showing the number of different domains from which a website has backlinks.