Technical SEO
Sitelinks
Sitelinks are additional navigational links automatically generated by Google and displayed beneath a website's main listing in branded or navigational search results, typically showing 2–6 prominent internal pages such as "About," "Contact," "Products," or "Blog." Google algorithmically determines sitelinks based on site structure, internal link architecture, and user behavior signals.
While webmasters cannot directly specify sitelinks, they can influence them by maintaining a clear site hierarchy, strong internal linking, and descriptive anchor text on primary navigation links. Google Search Console previously allowed "demoting" specific sitelinks, but this feature was removed. Sitelinks appear in Google Search Console's Performance report under branded queries.
Authority Links
Related Terms
Technical SEO
Breadcrumb
Breadcrumbs are a navigation aid that helps users easily understand the relation between their location on a page and higher-level pages.
Technical SEO
Internal Links
Hyperlinks that direct users from one page to another within a website are called internal links.
Technical SEO
Rich Snippets (Rich Results)
Enhanced Google search-result listings that include structured-data-driven visual elements — star ratings, prices, breadcrumbs, FAQ accordions, event dates, product availability — beyond the standard title, URL, and description.
Technical SEO
SERP (Search Engine Results Page)
The page a search engine returns in response to a query — increasingly less a list of "10 blue links" and more a composed surface combining AI Overviews, featured snippets, People Also Ask, local pack, ads, and organic results.