Link Building
Brand Anchor Text
Brand anchor text is a type of anchor text where the hyperlink uses a company or brand name as the clickable text, such as "Google" or "Ahrefs." It is considered one of the most natural and Google-safe forms of anchor text because it reflects genuine editorial citations.
The proportion of brand anchor texts within a backlink profile is analyzed using Ahrefs' Anchors report, SEMrush's Backlink Analytics, or Moz Link Explorer. A healthy backlink profile contains a significant percentage of branded anchors, reducing the risk of Google's over-optimization penalties.
Authority Links
Related Terms
Link Building
Anchor Text
Anchor text refers to the hyperlinks that are used to direct users to another page.
Link Building
Exact Match Anchor Text
Hyperlinks containing the targeted keyword are called exact match anchor texts.
Link Building
Naked Link
Naked links are hyperlinks that use the URL itself as the anchor text rather than a keyword.
Link Building
Money Anchor Text
Money anchor texts are hyperlinks that contain keywords which the website getting the backlink uses to achieve sales.