Measurement
Bounce Rate
Bounce rate is the percentage of visitors who land on a page and leave without interacting with any other page on the site, triggering only a single-page session. A high bounce rate can indicate poor content relevance, slow page speed, or a mismatch between user intent and page content.
Bounce rate is tracked in Google Analytics under Audience or Behavior reports and can be segmented by traffic source, device, or landing page. Reducing bounce rate typically involves improving page speed (tested via PageSpeed Insights), content relevance, and internal linking structure.
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Related Terms
Measurement
Average Session Duration
A metric that reports the average amount of time users spend on your website.
Measurement
Exit Page
The last page viewed by a visitor during a visit.
Measurement
Pogo Sticking
It occurs when a user performs a search, clicks on a result, and very quickly clicks back to the search result page.
Measurement
Session
A group of user interactions with your website that take place within a given time frame.