Link Building
Money Anchor Text
Money anchor text is a type of anchor text where the hyperlink uses commercial keywords directly related to the target page's products or services — such as "buy cheap laptops" or "best SEO software." These anchors are highly effective for passing keyword relevance signals but are also the most heavily scrutinized by Google's Penguin algorithm for over-optimization.
The proportion of money anchor texts in a backlink profile is analyzed using Ahrefs' Anchors report and SEMrush's Backlink Analytics. SEO best practices recommend keeping money anchor text percentages low (often under 1–2%) and diversifying with branded, generic, and partial-match anchors to maintain a natural profile.
Authority Links
Related Terms
Link Building
Anchor Text
Anchor text refers to the hyperlinks that are used to direct users to another page.
Link Building
Brand Anchor Text
Hyperlinks that are brand names and direct users to the brand website are called brand anchor texts.
Link Building
Exact Match Anchor Text
Hyperlinks containing the targeted keyword are called exact match anchor texts.
Link Building
Compound Anchor Text
Compound anchor texts are hyperlinks that possess the characteristics of different types of anchor texts.