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Meta Keywords
Meta keywords is an HTML <meta> tag that historically listed the target keywords of a web page directly in the page's source code. Google officially stopped using the meta keywords tag as a ranking signal in 2009, and most major search engines now ignore it. Bing has stated it uses meta keywords only as a spam signal.
While meta keywords hold no SEO value for Google, they can be audited using Screaming Frog to identify legacy implementations. Some competitor intelligence tools can read meta keywords to understand a competitor's keyword targets, though this is increasingly rare as the tag has been abandoned by most SEO practitioners.
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Related Terms
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Keyword
The words or phrases that most accurately represent the content on a page are called keywords.
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Keyword Research
The process of discovering, analyzing, and prioritizing the words and phrases potential customers type into search engines and AI assistants — combining search volume, intent, and competitive difficulty into a content-strategy plan.
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Meta Description Tag
Refers to a tag that provides information to users about the relevant web page on the results pages.
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On Page SEO
All actions taken to comply with Google criteria and improve the performance of a website on search engine results pages are called On-Page SEO activities.