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Meta Description Tag
A meta description is an HTML <meta> tag that provides a brief summary (typically 150–160 characters) of a web page's content, displayed beneath the title tag in search engine result pages. While it is not a direct ranking factor for Google, a well-crafted meta description significantly influences click-through rate by giving users a compelling reason to click.
Meta description quality and length are audited using Screaming Frog's meta description report, SEMrush Site Audit, and Ahrefs Site Audit. Google Search Console's Performance report shows CTR data per URL, enabling A/B testing of meta description variants to find the highest-performing copy.
Authority Links
Related Terms
Content
Heading Tags
Refer to tags that provide information about the hierarchy of content on a web page.
Content
On Page SEO
All actions taken to comply with Google criteria and improve the performance of a website on search engine results pages are called On-Page SEO activities.
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Title Tag
Refers to a tag that specifies the title of a web page.
Measurement
CTR (Click-Through Rate)
The percentage of users who click on a search result, ad, or link after seeing it — calculated as (Clicks ÷ Impressions) × 100 — and a primary signal of how compelling your SERP listing is at the position it occupies.