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Title Tag
The title tag is an HTML element (<title>) that specifies the name of a web page, displayed in the browser tab and as the clickable headline in search engine result pages (SERPs). It is one of the most important on-page SEO elements, directly influencing both keyword rankings and click-through rate (CTR) from search results.
Title tag optimization and auditing is performed using Screaming Frog (which reports title length, duplicates, and missing titles), SEMrush On-Page SEO Checker, and Ahrefs Site Audit. CTR performance for title tag variants can be tracked in Google Search Console's Performance report, while Google's title rewrites can be detected using the "Search Appearance" field in URL Inspection.
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Related Terms
Measurement
CTR (Click-Through Rate)
The percentage of users who click on a search result, ad, or link after seeing it — calculated as (Clicks ÷ Impressions) × 100 — and a primary signal of how compelling your SERP listing is at the position it occupies.
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Heading Tags
Refer to tags that provide information about the hierarchy of content on a web page.
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Meta Description Tag
Refers to a tag that provides information to users about the relevant web page on the results pages.
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On Page SEO
All actions taken to comply with Google criteria and improve the performance of a website on search engine results pages are called On-Page SEO activities.