Measurement
Average Position
Average position is a metric reported in Google Search Console that shows the mean ranking of a website's URLs across all queries that triggered impressions in Google Search. It is calculated by averaging the highest position a URL appeared in for each query over the selected time period.
Webmasters monitor average position in Google Search Console's Performance report, filtered by query, page, country, or device. Ahrefs and SEMrush also provide rank tracking features that show average position trends over time, helping identify ranking improvements or drops.
Authority Links
Related Terms
Measurement
Click
Refers to the action of a user visiting a website after doing a search on a search engine.
Measurement
CTR (Click-Through Rate)
The percentage of users who click on a search result, ad, or link after seeing it — calculated as (Clicks ÷ Impressions) × 100 — and a primary signal of how compelling your SERP listing is at the position it occupies.
Measurement
Impression
Refers to how many users view a web page on search engine results pages.
Measurement
Organic Traffic
The traffic that comes from accessing the site directly from visitor queries on search engines.