Measurement
Organic Traffic
Organic traffic refers to website visitors who arrive via unpaid search engine results — as opposed to paid traffic (PPC), direct traffic, referral traffic, or social traffic. It is one of the most valuable traffic sources for most websites because it is driven by genuine user intent and does not require ongoing ad spend.
Organic traffic is measured in Google Analytics under Acquisition > All Traffic > Channels > Organic Search, and cross-referenced with Google Search Console's Performance report for query-level breakdown. Ahrefs and SEMrush provide organic traffic estimates and trend data for competitor benchmarking.
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Related Terms
Measurement
Click
Refers to the action of a user visiting a website after doing a search on a search engine.
Measurement
CTR (Click-Through Rate)
The percentage of users who click on a search result, ad, or link after seeing it — calculated as (Clicks ÷ Impressions) × 100 — and a primary signal of how compelling your SERP listing is at the position it occupies.
Measurement
Google Analytics
A free performance analysis tool that provides detailed information about visitors to a website.
Measurement
Paid Traffic
Paid traffic is characterized by the fact that it comes from paid promotions or advertisements.