Technical SEO
ASO (App Store Optimization)
App Store Optimization (ASO) is the process of improving the visibility and conversion rate of a mobile app in app stores such as Apple App Store and Google Play Store. It involves optimizing the app title, description, keywords, screenshots, and reviews to rank higher in app store search results.
ASO performance is tracked using tools like AppFollow, Sensor Tower, and App Annie, which monitor keyword rankings, ratings, and download trends. Google Play Console and Apple App Store Connect provide first-party analytics on impressions, conversions, and installs.
Authority Links
Related Terms
Technical SEO
CMS (Content Management System)
CMS refers to systems where content can be managed, edited or various updates can be made.
Technical SEO
Google My Business
Helps businesses to become more visible on Google searches and maps.
Technical SEO
SERP (Search Engine Results Page)
The page a search engine returns in response to a query — increasingly less a list of "10 blue links" and more a composed surface combining AI Overviews, featured snippets, People Also Ask, local pack, ads, and organic results.
Technical SEO
URL
Refers to unique web addresses that provide access to a resource on the Internet.