Technical SEO
URL
A Uniform Resource Locator (URL) is the complete web address used to identify and access a specific resource on the internet, composed of a protocol (https://), domain (example.com), path (/blog/seo-guide), and optional query parameters or fragment identifiers. URL structure is an important on-page SEO signal for communicating page topic to search engines.
URL architecture is audited using Screaming Frog (which crawls all URLs and flags issues like parameters, underscores, and excessive depth), and analyzed in Google Search Console's Performance report. SEO best practices include short, descriptive, keyword-containing URLs using hyphens as word separators.
Authority Links
Related Terms
Technical SEO
Canonical Tag
An HTML `<link rel="canonical">` element in the page head that tells search engines which URL is the authoritative version when duplicate or near-duplicate content exists across multiple URLs.
Technical SEO
Domain
Addresses that allow Internet users to access websites are called domains.
Technical SEO
Path/Subfolder
Subfolder refers to a folder on a computer that is located within another folder while a path refers to links formed by the ordering of folders.
Technical SEO
URL Shortening
Refers to shortening long and complicated links into more manageable URLs.