Technical SEO
Google My Business
Google My Business (now called Google Business Profile) is a free tool from Google that allows businesses to manage their online presence across Google Search and Google Maps. It enables businesses to display their name, address, phone number, hours, photos, reviews, and posts directly in search results and local pack listings.
Google Business Profile performance is tracked within the platform's Insights section and via Google Search Console for branded queries. Tools like BrightLocal, Whitespark, and SEMrush Local analyze local pack rankings, review sentiment, and citation consistency across directories to improve local search visibility.
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Related Terms
Other
Local SEO
A specialization of SEO focused on improving visibility in geographically-bound search results — the Google local pack, Maps, and "near me" queries — driven by Google Business Profile optimization, citation consistency, and review velocity.
Technical SEO
Schema (Structured Data Markup)
Machine-readable code, typically JSON-LD, that labels a page's entities and relationships so search engines and AI systems can interpret content with high confidence.
Technical SEO
SERP (Search Engine Results Page)
The page a search engine returns in response to a query — increasingly less a list of "10 blue links" and more a composed surface combining AI Overviews, featured snippets, People Also Ask, local pack, ads, and organic results.
Technical SEO
Sitelinks
Refer to hyperlinks beneath the main URL that appear under search results pages.