Measurement
Impression
An impression in Google Search Console is counted each time a URL from a website appears in a user's search results, regardless of whether the user clicks on it. Impressions measure search visibility and are distinct from clicks, which require user interaction. High impressions with low CTR indicate opportunities for title/description optimization.
Impressions are tracked in Google Search Console's Performance report and can be filtered by query, page, country, device, and search type (web, image, video). Monitoring impression trends via Google Search Console and Ahrefs or SEMrush keyword tracking helps identify keywords gaining or losing visibility.
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Related Terms
Measurement
Average Position
The average of the top positions of a website across all search results.
Measurement
Click
Refers to the action of a user visiting a website after doing a search on a search engine.
Measurement
CTR (Click-Through Rate)
The percentage of users who click on a search result, ad, or link after seeing it — calculated as (Clicks ÷ Impressions) × 100 — and a primary signal of how compelling your SERP listing is at the position it occupies.
Measurement
Organic Traffic
The traffic that comes from accessing the site directly from visitor queries on search engines.