Landing Page

A landing page is a standalone webpage designed to receive traffic from a specific source — such as a paid ad, email campaign, or organic search result — and guide visitors toward a single conversion goal (form submission, purchase, sign-up). In SEO, organic landing pages are any pages that receive traffic from search results.

Landing page performance is tracked in Google Analytics (sessions, bounce rate, goal completions per landing page) and Google Search Console (clicks and impressions by page). CRO tools like Unbounce, Instapage, Hotjar, and Optimizely help test and optimize landing page conversion elements.