Measurement
Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired goal — such as making a purchase, filling out a form, or subscribing to a newsletter — out of the total number of visitors. It is a primary KPI for e-commerce and lead generation sites, directly tied to revenue and business performance.
Conversion rates are tracked in Google Analytics via Goal Completions and Ecommerce reports, and in platforms like HubSpot, Shopify Analytics, or Mixpanel. Conversion Rate Optimization (CRO) tools like Hotjar, Optimizely, and VWO are used to test and improve conversion-driving elements.
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Related Terms
Measurement
A/B Test
A way to compare different versions of strategies to figure out which performs better.
Measurement
Bounce Rate
Bounce rate refers to visitors that leave a web page without engaging with its contents.
Measurement
Conversion Rate Optimization (CRO)
Conversion rate optimization refers to the practice of increasing the percentage of users who perform a desired action on a website.
Measurement
Organic Traffic
The traffic that comes from accessing the site directly from visitor queries on search engines.