Link Building
Guest Posting
Guest posting (also called guest blogging) is a link building and brand awareness strategy where a content creator writes an article for publication on another website in their industry. In exchange, the author typically receives a byline, author bio, and one or more backlinks to their own website, contributing to link profile building.
Guest post opportunities are discovered using Ahrefs' Content Explorer, BuzzSumo, and targeted Google searches with operators like "write for us" or "guest post guidelines." The quality and relevance of guest post placements are evaluated using Moz Domain Authority, Ahrefs Domain Rating, and Majestic Trust Flow.
Authority Links
Related Terms
Link Building
Backlink
An inbound hyperlink from one website to another — historically the strongest single ranking signal in Google's algorithm, treated as a vote of confidence in the linked page's authority.
Link Building
Dofollow Link
When an external link from a website is marked as "dofollow", it means that the origin site passes its authority to the destination site and Google knows about it.
Link Building
Link Bait
Link Bait is the method by means of which interesting and quality content that users will willingly share with the people around them is created.
Link Building
Referring Domains
The value showing the number of different domains from which a website has backlinks.