Link Building
Link Bait
Link bait refers to content specifically crafted to attract natural inbound links by providing exceptional value — such as original research, comprehensive guides, controversial opinions, free tools, or visually striking infographics. The term was popularized in the early SEO community and represents the intersection of content marketing and link building.
The success of link bait campaigns is measured by tracking new referring domains and backlinks acquired over time using Ahrefs' Site Explorer and SEMrush's Backlink Analytics. BuzzSumo identifies which content formats earn the most social shares and links in a given niche, informing future link bait creation.
Authority Links
Related Terms
Link Building
Backlink
An inbound hyperlink from one website to another — historically the strongest single ranking signal in Google's algorithm, treated as a vote of confidence in the linked page's authority.
Link Building
Guest Posting
Webmasters can serve as guest bloggers on different websites operating in their field of activity.
Content
Infographics
Infographics are files in which information or data are presented using images and graphics.
Link Building
Referring Domains
The value showing the number of different domains from which a website has backlinks.