Measurement
Google Trends
Google Trends is a free tool from Google that analyzes the relative popularity of search queries over time and across geographic regions, showing normalized search volume data as a 0–100 index. It is used by SEOs, content strategists, and journalists to identify trending topics, seasonal patterns, and emerging keywords.
Google Trends data is used alongside Ahrefs' Keywords Explorer and SEMrush's Keyword Magic Tool to validate keyword viability and seasonality. Comparing trend lines helps prioritize content calendars and identify topics with growing rather than declining interest.
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Related Terms
Measurement
Google Analytics
A free performance analysis tool that provides detailed information about visitors to a website.
Content
Keyword Research
The process of discovering, analyzing, and prioritizing the words and phrases potential customers type into search engines and AI assistants — combining search volume, intent, and competitive difficulty into a content-strategy plan.
Measurement
Organic Traffic
The traffic that comes from accessing the site directly from visitor queries on search engines.
Measurement
Search Console
It is a free Google tool that helps monitor the performance of a website and allows users to take a number of actions related to that website.