Measurement
Citation Flow
Citation Flow is a proprietary metric developed by Majestic that predicts how influential a URL might be based on the sheer number of sites linking to it, without considering link quality. It is scored on a scale of 0–100 and is best interpreted alongside Trust Flow for a fuller picture of link authority.
Citation Flow is tracked exclusively within Majestic's platform using its Site Explorer and Bulk Backlink Checker tools. Comparing Citation Flow to Trust Flow ratios helps SEO professionals identify spammy sites where quantity outweighs quality in the backlink profile.
Authority Links
Related Terms
Measurement
Domain Authority
A third-party proprietary score (Moz DA, Ahrefs DR, SEMrush AS) on a 1–100 scale that estimates a domain's competitive ranking strength based on link profile quantity and quality — not a metric Google uses directly.
Measurement
PageRank
This is a metric developed by Google to measure the importance of website pages.
Measurement
Trust Flow
Developed by Majestic, Trust Flow is a metric that measures the trustworthiness of websites.
Link Building
Backlink
An inbound hyperlink from one website to another — historically the strongest single ranking signal in Google's algorithm, treated as a vote of confidence in the linked page's authority.