Technical SEO
WebP
WebP is a modern image format developed by Google that provides superior lossless and lossy compression for web images, producing files approximately 25–34% smaller than JPEG and 26% smaller than PNG at equivalent visual quality. It supports transparency (like PNG) and animation (like GIF) in a single format.
WebP adoption is recommended by Google PageSpeed Insights and Lighthouse under the "Serve images in next-gen formats" audit. Image conversion to WebP is handled via tools like Squoosh, ImageMagick, Cloudinary, and server-side CMS plugins. Google Search Console's Core Web Vitals report reflects LCP improvements from switching to WebP.
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Related Terms
Technical SEO
Compressing Images
Refers to the process of optimizing and resizing images in order to increase the loading speed of pages.
Technical SEO
Image Optimization
The process of optimizing images in terms of SEO and user experience is called image optimization.
Technical SEO
Resizing Images
Refers to the process of converting an image file in such a way that it consumes less space.
Technical SEO
Website Speed Optimization
Refers to practices to provide faster access to websites.